aus Metalab Wiki, dem offenen Zentrum für meta-disziplinäre Magier und technisch-kreative Enthusiasten.
Zur Navigation springenZur Suche springen

When/Where: Mon 19.11.2012, 19:00 at the Metalab, main room


SETUP is a young Dutch medialab that has been making waves. By organising accessible, innovative and at times just plain funny events that aim to reach a wider audience of digital creatives than just the digital artists and experts. The goal is to create a culture of critical digital natives who will be able to give shape to a free, open and playful digital society. In the past two years SETUP has developed into a hub for Utrecht's digital culture.

Example events are:

  • Watching datavisualisations in a cinema and simultaneously using a mobile app to find out how much they are convincing the audience
  • Handing out emotion-tracking cookies at festivals that you can actually eat after scanning it with your smartphone.
  • Giving workshops on making memes, algorithmic drawing, cinemagraphs (slow animated gifs), and much much more.
  • Organising hackathons on twitterdata after a Project X riot, hosting the Dutch pirateparty, and exploring realtime sensorplatforms that measure airquality in the city (a big local political issue).
  • Creating exhibitions, like the current one that critically examines 'The New Aesthetic'.

SETUP also hosts other groups and meetups that explore digital culture, such as Girl Geek Dinner, Quantified Self, Twitter Theorists, HackersNL, Nerds Unite (open data), and many others.


In November 2012 SETUP visited Vienna with the cooperation of Artistic Bokeh and MuseumsQuartier Wien.

ABOUT PEOPLE Tijmen Schep (1981) is a Dutch adviser, organiser and developer in the field of new media who is fascinated by the turbulence that occurs as digital media intertwine themselves more and more with our everyday lives. Having aquired an MA in both Digital Media Design at the Higher School of the Arts (HKU), as well as New Media and Digital Culture from the University of Utrecht, he bridges the practical and more media-theoretical and policy related fields. As SETUP's artistic director Tijmen makes sure events that SETUP organises are relevant, deep and playful at the same time.

Frank-Jan van Lunteren (1986) is a combing academic research in new media (art) with a more practice-based approach to e-culture, through innovative design, art-making and creative programming. This often translates into creative concepts or self-build products/apps. In addition, he also coordinates several projects for research institutes and start-up projects. At SETUP, he's currently working on PR & communications, but also does design and programming.

Daniëlle de Jonge (1988) is the organiser behind SETUP's recent succesfull event series on 'The New Aesthetic', among which were workshops, an expo and a symposium on the subject. This activities have been part of her internship for the MA couse New Media and Digital Culture at the University of Utrecht. Right now, she is working on handling of this internship with a paper as well as an editorial and setting up her MA dissertation in which she will take a step back and put the New Aesthetic movement in the broader concept of the othering of computational technology.

Max Laane (1988) has studied Theater, Film and Television and his fascination for the image never stopped. He's SETUP's resident meme expert. He has curated a big exhibition on the Gogbot Festival in Enschede and spends many many hours on the Internet looking for new memes and meme culture. At the Dutch Impakt festival 2012 he gave a short lecture and a workshop about Chinese memes with Zafka Zhang.


Gute Ideen kommen nicht immer von institutionalisierten - und oft top-down organisierten - Forschung & Entwicklung-Abteilungen von Unternehmen. Innovation kann unerwartet, zufällig und sogar unerwünscht auftreten. Hacker-Spaces, Kunstlabs und DIY-Communities sind dafür vorbestimmt, Innovation jenseits der Unternehemenskathedralen technologischer Entwicklung zu entwickeln.

Durch die Budgetkürzungen in den Niederlanden fanden sich viele dieser kreativen Räume unterfinanziert und verlassen wieder, während die öffentliche Verwaltung darauf hofft, Innovation durch ein Top-Down-Regiment zu stimulieren. Im Zuge ihres Aufenthaltes in Wien wird sich SetUp - die Initiative zur Ermöglichung eines Medialabs in Utrecht - an die örtliche Community wenden.

Tijmen Schep, künstlerischer Leiter und Co-Grünger von SetUp, wird die Arbeit von SetUp in Utrecht erklären und beschreiben, wie die Arbeit des Kollektivs mit der Stadtentwicklung und der Kreativität der lokalen Community zusammenhängt und dies mit größeren Fragen zu gesellschaftlicher Veränderung in Verbindung bringen. Das Artistic Technology Lab wird Innovation von unerwartete Quellen und die Rolle einer informellen epistemischen Kultur untersuchen und diskutieren.